I've spent 18 years helping global businesses grow: as a consultant at Bain, a communicator at Edelman, and now as Global Director for Strategic Growth at Reckitt, where my team drives category growth across 12 categories and 30+ markets. Along the way I've lived in six countries, earned an MBA at Chicago Booth, and travelled to more than 80 countries, many of them chronicled in the journal.
I integrate business strategy, consumer insight, and data & analytics to find growth others miss, then build the teams and capabilities to capture it. I've identified £500M+ in innovation and commercial opportunities, operationalized a £500M acceleration plan across 10+ new markets, and shaped a £6B business's path from 3–4% to 5%+ growth. I care as much about how teams feel as what they deliver: my teams' turnover fell from 20%+ to under 10%, with consistently high NPS.
Off the clock: backcountry skier, paraglider, kiteboard instructor, surfer, scuba diver, salsa dancer. Based in Amsterdam.
Lead a 10-person demand-centric growth group delivering category growth across 12 categories in 30+ markets. Partnered with business leaders to identify £500M+ in innovation and commercial opportunities; led the transformation team behind a £500M disinfection acceleration plan; developed the mid-term growth plan for the £6B Hygiene business. Promoted twice.
Growth strategy, market entry, value creation, and organization design across consumer goods, retail, and industrials, from M&A expansion theses for a global beverage company to go/no-go market entry in China.
Client relationship lead for a €2B healthcare company across four global teams in five countries. Built Edelman Frankfurt's corporate sustainability offering: eight contracts worth €1M in under two years. Promoted three times.
Managed the Chicago–China relationship through city government and a committee of 100+ civic and business leaders.
MBA, University of Chicago Booth School of Business (2017). BSc Communications, minors in International Studies and French, University of Illinois at Urbana-Champaign.