I'm Lisa Xia, a strategy and transformation leader with 18 years at Edelman, Bain & Company, and Reckitt. I grew up between China and the US, and I've spent the last twelve years in Europe building growth programs that hold up in more than thirty markets. My investment portfolio runs on the same discipline: diligence upfront, consistent results after.
Three threads run through my career, and this site.
I design the structure, governance, and teams that make growth repeatable: £500M acceleration plans, £6B category trajectories, transformation and value creation programs across 30+ markets.
The full story →An investment portfolio built the same way I build everything: diligence upfront, patience after. Real estate that outperforms forecast, and small businesses to buy and scale.
Start a conversation →Things I built for my own decisions, shared freely, starting with my mortgage calculator. Plus essays on systems and scale, and a decade of travel writing from more than 80 countries.
Try the calculator →Notes from a life lived across borders.
After 8 years away I find myself back in Europe for an opportunity wholly unexpected… that I couldn't say no to.
Continue reading →I love the romance and unpredictability that the road offers. The whole life it beckons.
Continue reading →At 17, I made a promise to myself that I would live each day to its fullest. Of course, at 17…
Continue reading →Whether you're scaling something big, selling something small, or somewhere in between, I'd love to hear from you.
xia.lisa@gmail.com